A woman visits the exhibition area of bilibili, a leading video community for young generations in China, during Licensing Expo 2023 in Las Vegas, the United States, on June 13, 2023. [Photo by Zeng Hui/Xinhua] |
China is the world's 5th largest licensing market with the fastest growth of annual retail sales of licensed merchandise and services, an industry insider said, adding that overseas IP owners have great interest in entering the Chinese market, and are optimistic about the growth of China's licensing industry.
LAS VEGAS, June 15 (Xinhua) — Foreign companies, manufacturers and retailers participating in Licensing Expo 2023 in Las Vegas, U.S. state of Nevada, have expressed confidence in the Chinese market, voicing hope to expand business in China and seek cooperation with Chinese partners in the license industry.
Thousands of leading retailers, manufacturers and licensees from around the globe attended Licensing Expo 2023, the world's premier licensing trade show, held in Las Vegas from Tuesday to Thursday.
The show provided opportunities for retailers, licensees, and manufacturers to connect with the world's most influential entertainment, character, art, and corporate brand owners as well as agents to discover brands, develop new consumer products, and explore cooperation.
Over 250 exhibitors were on the show floor at the Mandalay Bay Convention Center in Las Vegas, spanning across a wide range of categories including TV & film, entertainment, sports, gaming, publishing, automotive, corporate brands and art.
Among them were some Chinese brands showcasing their licensed products, programs and characters, attracting the attention of lots of foreign firms, agents and visitors.
Boaz Weinstein, co-CEO of Uni-T Group, a Cyprus-based company specializing in exporting high quality food and products from the world, stopped by at the booth of bilibili, a leading video community for young generations in China.
"We work with manufactures of soft drinks and confectionaries in different countries in Asia and South America. And we are looking to do licensee — to put the license on the products and then we can sell them to the European markets and the Middle East markets," Weinstein told Xinhua.
People visit the exhibition area of bilibili, a leading video community for young generations in China, during Licensing Expo 2023 in Las Vegas, the United States, on June 13, 2023. [Photo by Zeng Hui/Xinhua] |
He said his company imports from China different products such as confectionary snacks, selling to the European and the Middle East markets.
Weinstein was looking forward to doing licensee of animal figures with Chinese companies.
Victoria Chang, brand manager of Hang Ten, a California lifestyle and apparel brand that had its origins in surf wear but now makes mass-market casual clothing and other items, told Xinhua that China is a very important overseas market, and the company has hundreds of retail stores and licensing program in China.
"The Chinese market is huge, and grows very fast," Chang said, adding that Hang Ten hopes to further expand businesses and seek more cooperation opportunities in China.
Global sales of licensed merchandise and services reached a groundbreaking 340.8 billion U.S. dollars in 2022, an uptick of 8 percent compared to 2021, according to figures from Licensing International, the leading trade association for global brand licensing industry.
The year 2023 witnessed continued global sales growth of licensed merchandise across categories spanning retail, entertainment, sports, and more, according to a report released by Licensing International on the sidelines of the expo.
People visit the exhibition area of bilibili, a leading video community for young generations in China, during Licensing Expo 2023 in Las Vegas, the United States, on June 13, 2023. [Photo by Zeng Hui/Xinhua] |
China is the world's 5th largest licensing market with the fastest growth of annual retail sales of licensed merchandise and services, Tani Wong, managing director of Greater China and Southeast Asia at Licensing International, told Xinhua.
Overseas IP (intellectual property) owners have great interest in entering the Chinese market, and are optimistic about the growth of China's licensing industry, she said.
Many foreign IP owners seek to connect with Chinese companies or licensing agents through the expo, and further expand cooperation with Chinese partners, Wong told Xinhua.
For more than 40 years, Licensing Expo has connected the world's most influential entertainment, character, art, and corporate brand owners and agents with consumer goods manufacturers, licensees and retailers.
(Source: Xinhua)
32.3KPlease understand that womenofchina.cn,a non-profit, information-communication website, cannot reach every writer before using articles and images. For copyright issues, please contact us by emailing: [email protected]. The articles published and opinions expressed on this website represent the opinions of writers and are not necessarily shared by womenofchina.cn.
Inquiry slams UK authorities for failures that killed thousands in infected blood scandal
Latest review should 'put to bed' methane debate, minister says
How homeowners are responding to huge insurance premium hikes
Cheng Lei China: Jailed Australian TV anchor jailed releases rare message
Not so Cool Britannia! Noel Gallagher gives damning verdict on Keir Starmer
It's about to get more difficult for Americans to visit Brazil
VOX POPULI: ‘Dandara’ puns still entertain amid destroyed shops of Wajima
Offering a chair to older colleague at work could count as age discrimination, judge rules
Hong Kong's exhibition centre axed booking for concert without reason, says pro
The fightback begins: Boss of London's Queen Mary University tells pro
Shortland Street: Fate of much